Client: Top Tier Manufacturer for Network Equipment
Problem to Solve: To provide comprehensive solution sales to broadband service providers
ACG Research Retained: Create a ROI calculator that analyses business cases for cloud-based OTT video services
Result: Demonstrate the value of OTT video strategies that employ “two-sided” business models and the manufacturer’s policy-based routing capabilities
What We Did:
- Develop ROI calculator that includes detailed modeling of video usage, churn, network traffic, service fees, demand response and advertizing revenue
- Create six alternative business models for the delivery of WebTV services by broadband service providers
- Support automatic generation of a custom whitepaper so that the manufacturer can work with individual service providers on their own business cases
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